Ella Sven1

When it comes to 100% sustainable style, I always go back to one word… recycling. Take the goods that are used and of no use, and make them beautiful again. Something from nothing. And that is just what Ella Sven is doing.

Reconstructed vintage apparel and revivified and reclaimed accessories are our world. Each handcrafted piece has a special vintage quality balanced by contemporary reconstruction and modern polish and charm. We take pleasure in using recycled materials and bringing new life to pieces that would otherwise be forgotten or lost.

Ella Sven began her operation by grabbing a massive collection of vintage clothing, hacking it up, and reconstructing pieces so people would actually wear them without feeling like they were on their way to a 70’s costume party. She now has a team of local sewers in her hometown of Detroit, who create wearable, saleable, reconstructed garments for her online shop. Best of all, Ella Svan concentrates on quality and craftsmanship priding her garments to be not only used before, but up for the task of being used well into the future.

Ella Sven2

Katie Gannon

After running an ethical fashion label for 5 years, I started this blog in 2007 after learning first hand about the importance of sustainability in fashion design. I am a passionate environmentalist and wish to promote individuals and organisations around the world working on innovative design. I have a BA in Communications / Media as well as a Cert IV in Clothing Production, and run my own graphic design company at www.katiegannon.com

1 Comment
  • Springbreak Watches
    Posted at 17:50h, 29 May Reply

    We are huge fans of Eco-Friendly Fashion and we wanted to pass on something new that could be a nice fit for your site. Our website has images of the SpringBreak ‘White Party’ Wood Watch and an image of how it fits on a girl.


    We think the White Party wood watch could be a great story for these reasons:

    Wood is dope – The SpringBreak wood watch is made out of 100% Maplewood, which makes our watch eco-friendly & carbon negative. Wood is also the latest fashion trend and considered to be high-fashion.

    It’s Transparent – The ‘White Party’ watch can be worn with anything, anywhere. It can be worn outdoors and to the beach, casually on your day off or to a bar, or even professionally to work with a dress outfit.

    Unique & Different Style – 86% of the world’s population, 5.6 billion people, own a watch made out of unsustainable plastics & metals. Because your readers love unique & different products, they will enjoy learning about a new watch alternative that illustrates their self-expressive style & is naturally attractive.

    If you’re interested, please let me know how I can make the writing process easy for your team. I’m happy to send more hi-res photos. You can check out our website for more details and info about our launch on June 10th.

    Thanks for your time!

    Springbreak Watches Team

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