Direct from Wellington New Zealand comes kowtow‘s  incredibly stunning latest collection “Law of Tangents”.

With an eye predominantly on design, the labels 9th ensemble is a group of carefully created organic garments inspired by mathematics, how it corresponds with nature and then translates into fabric. Wavering between tailored and draped design, each piece has been inexplicably engineered into an object of dramatic form. Without the assistance of vivid colours or brightly printed fabrics, the garments hold their own through pure pattern magic.

Clearly holding a torch for sustainable design, the team at kowtow have several write ups on their site dedicated to educating consumers about the situation in 3rd world countries, where western markets are blatantly taking advantage of cheap labour in adversely substandard working conditions. Their philosophy of being aware of what is truly going on in the world encourages consumers to purchase wisely through turning their heads to a slave trade economy. A complicated cotton process is also exposed on the site, with extra kudos towards the designers for crediting the labour of their respective suppliers.

A true example of fair trade and eco friendly design, kowtow is one label deserving of genuine credit. Go their now to support their amazing work.

Katie Gannon

After running an ethical fashion label for 5 years, I started this blog in 2007 after learning first hand about the importance of sustainability in fashion design. I am a passionate environmentalist and wish to promote individuals and organisations around the world working on innovative design. I have a BA in Communications / Media as well as a Cert IV in Clothing Production, and run my own graphic design company at www.katiegannon.com

1 Comment
  • T like Bubble ...
    Posted at 13:27h, 04 March Reply

    I am very happy to have come across your blog! Last November I decided to change the direction of my blog and try and learn more about what sustainable fashion really meant. The learning process has been both rewarding and daunting: on one side you realize that how bad things really are and that change will take a very long time, on the other side you see that more and more people are starting to realize that. Your blog is an inspiration to me. Thank you

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