Vitamin Me – Fashion Born in Qld.

Vitamin Me – Fashion Born in Qld.

“Vitamin Me” is what Queensland Tourism is calling “a naturally-occurring essence touted as an antidote for negativity, stress and feelings of disconnection with loved ones.” 
‘Where can I get me some of that?’ I hear you say. Well apparently it is in abundance in Queensland Australia, and the only way to get it, is to get your bum there!

Alongside the many natural beauties of Queensland, such as the iconic reef and the wonder-filled rain forests, the state also has the magnificent occurrence of producing and nurturing the arts, and has raised some of the most successful fashion and music labels that have ever come out of Australia.

The Arts is a huge vitamin me booster for most of us, whether we recognise it or not. Having a great bite to eat, doing a little window shopping, and listening to local live music is often just what the doctor ordered!

I have to start with my favourite Queensland Fashion labels, as the industry here is so close to my heart.

Sass & Bide.
Sarah Jane (Sass) and Heidi (Bide) created the world renowned label from a London Street market after both having studied at Q.U.T, Qld. College of Art, and Griffith University. Their quirky designs and colourful aesthetic is so reflective of the happy-go-lucky Queensland lifestyle.

Katie Gannon

After running an ethical fashion label for 5 years, I started this blog in 2007 after learning first hand about the importance of sustainability in fashion design. I am a passionate environmentalist and wish to promote individuals and organisations around the world working on innovative design. I have a BA in Communications / Media as well as a Cert IV in Clothing Production, and run my own graphic design company at

No Comments

Leave a Reply

Live stylishly. Live sustainably. Sign up for handy tips, advice and regular competitions.
We respect your privacy.