A World Without Bottles

A World Without Bottles

Have you ever wondered where your water bottle ends up after you buy it, drink from it, and throw it away? Although some plastic bottles are recycled, it is shocking to know that 340,000,000,000 (340 Billion) bottles and cans are NOT recycled every year! This means that more than half end up in Landfill sites, every year, worldwide.

1 Bottle takes 450 years to decompose.
1 Bottle takes 5 times it’s volume in water just to manufacture.

To demonstrate this huge burden on Mother Natures shoulders, eco-artist, Sarah Turner, has teamed up with Soda Stream to create this amazing plastic bottle sphere, using 562 recycled plastic bottles.

Sodastream’s campaign aims to reduce the amount of plastic bottles people buy, therefore reducing the amount that end up getting thrown away. 

British supermodel Erin O’Connor holds the sphere symbolically on her shoulders, recreating the iconic pose of Greek God Atlas, highlighting the burden of the world’s plastic bottle waste.

Let’s hope this campaign touches on at least the fashionista’s of the world, demonstrating that it’s not so “cool” to sip from a tiny plastic bottle, every time you need to quench that little thirst.

Katie Gannon

After running an ethical fashion label for 5 years, I started this blog in 2007 after learning first hand about the importance of sustainability in fashion design. I am a passionate environmentalist and wish to promote individuals and organisations around the world working on innovative design. I have a BA in Communications / Media as well as a Cert IV in Clothing Production, and run my own graphic design company at www.katiegannon.com

  • Eco Friendly Fashion
    Posted at 21:01h, 09 May Reply

    I agree Sally, I have travelled quite extensively through Asia, and most countries have the same problem. Their drinking water is too polluted to consume, so almost everyone drinks from plastic bottles. Let’s hope some clever inventors will come up with some sort of filtration solution in the near future.
    I have heard of bottles with their own purifiers being donated to third world countries, where they can put dirty water in, and it comes out clean. More of this should be being done!
    I feel very saddened that we have polluted our world to such an extent that we can’t drink from the natural waterways.

  • Sally Ophelia
    Posted at 12:01h, 09 May Reply

    Great post, those statistics are terrifying! I was travelling around South America late last year, and the only clean drinkable water you could get was in plastic bottle form. It’s so great that we are able to do something about this, but it’s gonna be hard getting countries like Bolivia to give up them up when there’s still nothing else for them to drink.
    But yes, keep up the good work 🙂

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