When I first read ‘Conscious Marketing’, I couldn’t find enough sticky notes to bookmark the ideas that resonated with me! Whilst very aware of the importance of effective marketing for a business seeking to achieve certain objectives, my understanding had always been based on traditional marketing concepts and models.

If you are a business owner, attempting to grow your business in an ethical and sustainable way, you may find this book to be a useful reference.  It offers practical advice about integrating conscious marketing principles into business activity and includes case studies of businesses operating with these in place.

Author, Carolyn Tate is a brand and marketing specialist. She is the founder of The Slow School of Business, an ‘unconventional business school’ established in Australia with a goal to support people develop ‘purpose-driven and prosperous business that make the world a better place’. Her company is a Certified B Corporation, described as being dedicated to ‘bringing consciousness to the business world’ (read more here).

I continue to follow Carolyn Tate’s work and I’m really looking forward to the release of her new book The Purpose Project.

Published March 2015 (Wiley).