Founder of Witjuti, Bianca Smee, used to love hanging out in her PJ’s. But when unexpected guests would arrive to find her walking around ready for bed in the middle of the day, things had to change.

So she decided to create an extremely comfortable, durable, and not so pajama looking style of clothing that her and her husband could wear any time of day, as travel wear, yoga wear, maternity wear and simply effortless everyday wear. This concept evolved into Bianca’s gorgeous Bamboo constructed label, Witjuti.

Witjuti (pronounced “wicheddy”) comes from Witjuti Grub and is the Indigenous spelling of the Australian Larvae – Witchetty Grub or Witchety Grub. The Witjuti Grub lives in the roots of some acacia trees and particularly in the roots of the Witchetty Bush, found in Central Australia. As it is symbolic of natural Australia and it only seems natural for an Australian clothing label to be called Witjuti.

The bamboo Wijuti uses is certified organic by The Organic Crop Improvement Association (OCIA), which means each bamboo stalk is 100 per cent natural and without any chemical pesticides. 

Check out their fantastic range at www.witjuti.com or visit them on FACEBOOK for more inspiration.

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Katie Gannon

After running an ethical fashion label for 5 years, I started this blog in 2007 after learning first hand about the importance of sustainability in fashion design. I am a passionate environmentalist and wish to promote individuals and organisations around the world working on innovative design. I have a BA in Communications / Media as well as a Cert IV in Clothing Production, and run my own graphic design company at www.katiegannon.com

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