SLOW DOWN. CHOOSE WELL.

ECO FRIENDLY FASHION is an online portal providing people with thoughtful, sustainable ways to slow down and make more conscious choices. Covering eco friendly clothing, ecology friendly homewares, recommended books, lifestyle tips, resources and real life stories, EFF embraces a culture of design & creativity with social & environmental issues in mind. Reduce your ecological footprint by reading informative stories to help you live a cleaner, greener life.

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What is the definition of eco-friendly?

“Eco-friendly,” short for “ecology friendly” or “ecologically friendly,” refers to any products, brands, practices, or lifestyles that are not harmful to the environment. It implies a commitment to preserving the planet’s natural resources, minimising pollution, and reducing the overall impact on ecosystems. Eco-friendly initiatives aim to promote sustainability and conservation by adopting practices that are environmentally responsible and socially conscious. This can include using renewable resources, reducing waste, minimizing energy consumption, and avoiding the use of harmful chemicals. Ethical practices may also include fair wages and acceptable living standards for factory workers. The goal is to create a balance between human activities and the well-being of the planet.